SXSWi 2009: Everything you know about web design is wrong
Dan Willis
web: www.uxcrank.com
twitter: @uxcrank
email: dan@dswillis.com
article: http://www.dswillis.com/sxsw/everything.pdf
- argument that web is just translated dead tree’s (print in disguise)
- “Grammar” for a medium, grammar for transcendent web design
- a new way of communicating a feeling, an idea, a fact - one plus one equals three : ?who?
- random voyeurism: Flickr photo feed
- Meta-data: self-aware (but controllable) content. Ambient findability. “This reflects a fundamental shift in power from author to reader and from authority to popularity.” Peter Moreville
- User-created context: context is everything.
- Ambient awareness: microblogging… a small post is like a single point in a pointillist painting
- experiential content
- Inverted pyramid model: put all the important stuff first so when things get cut the least important things are cut first
- users are creating context
- Designers must be leaders in defining and solving problems
Tips for Transcendent Web Design
- organize cross-discipline teams; exploit and protect expertise
- design for specific users and their specific needs
- embrace your ignorance
- don’t be distracted by busness models that don’t begind and end with the user
- don’t be distracted by technology
- don’t be distracted by failure
Tags: sxswi, sxswi 2009, web, web content, web design