PragmaticPixels.com

DL Byron - Bike Hugger
Amit Gupta - Photojojo
Brian Oberkirch - Small Good Thing
David Rees - mnftiu.cc
Kristina Halvorson - Brain Traffic

• DO EPIC SHIT
• Give side projects some front & center time

Build relationships with customers in a familiar and communal way (www.getsatisfaction.com)

• “Share. You don’t have to suck all the marrow out of the ecosystem.”
• Experimentation/having ADHD is ok
• How to you equate/quantify customer love into money?
• http://www.bubblegeneration.com/ - how not to fall into the OMG recession mentality

I asked question: “#roux question: what if our customers will never be excited about our product/service (we service insurance). Is doing epic shit impossible?”

• Talk to people like they’re human beings
• Buck decades of “we talk like insurance people”
• Ditch crappy overwritten content, go with a conversational voice
• Insurance = industry of robots
• Love = money
• Measuring transactions = wrong. Measuring relationships = right

Is marketing dead?

• We can no longer tell the customer what their perception of what your brand is
• marketing is now a two-way conversation

Model this behavior. Walk the walk, talk the talk. Sit down and educate. Don’t succumb to the restraints that may be present in your organization.