PragmaticPixels.com

Jim Coudal - Coudal Partners
Brendan Dawes - mN

Gary Hustwit - Director of Helvetica, Objectified

(Paramount Theater - 4pm - Objectified screening)

Coudal

• creativity comes from a balance of restraint and freedom

Hustwit

• Film - fixed media, it will always be the same from start to finish
• (1) Use ellipsis… leave things out so the user can figure things out and insert their own experiences; What is not there?
• Delayed gratification

Dawes

• When you give things to people to play with you’ll get some weird shit going on
• Desire lines - humans don’t really think in a to b, there’s going to be distractions, tangents, exploration
• Taking things away can cause people to slow down and evaluate more
• http://www.doodlebuzz.com - seriously cool search browser
• “If you don’t go out in the woods, nothing will ever happen & your life will never begin…” - Clarissa Pinkola Estes