Designing For Irrational Behaviour
Peter Whybrow - UCLA Semel Institute
Robert Fabricant - Frog Design Inc
Jeffrey Bardzell - Indiana University
Jen van der Meer - Drillteam
Robert Fabricant - Frog Design Inc
Jeffrey Bardzell - Indiana University
Jen van der Meer - Drillteam

- How do we get customers to see the larger picture, not just the immediate
- This is some high-level, esoteric shit. Lots of people leaving. We want to see pictures!
- People are leaving in droves and I’ve checked out. It’s a real shame but not every panel can be amazing. Time to catch up on some stuff.
Tags: behaviour, sxswi, sxswi 2009, web, web design