Designing For Irrational Behaviour

Peter Whybrow - UCLA Semel Institute
Robert Fabricant - Frog Design Inc
Jeffrey Bardzell - Indiana University
Jen van der Meer - Drillteam
  • How do we get customers to see the larger picture, not just the immediate
  • This is some high-level, esoteric shit. Lots of people leaving. We want to see pictures!
  • People are leaving in droves and I’ve checked out. It’s a real shame but not every panel can be amazing. Time to catch up on some stuff.

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