Tips For Making Ideas Happen
Scott Belsky - Behance
web: http://www.behance.com
email: scott@behance.com
- Attraction breeds loyalty - if it works people will keep using it instead of reinventing all the time
- Prioritize projects visually - project leaderboards
- Seek cross-pollination: look for ideas/people dissimilar to your groups
- Share ideas liberally: find validation or momentum for ideas/projects;
- Fight your way to breakthroughs
- Don’t become burdened by consensus: Everyone wants to have their piece and to have consensus and you end up with the lowest common denominator; find a few things from each project to protect, concede on the less important things
- Get respect (overcome the stigma of self-marketing)
Leadership
- Leaders talk last (silence the visionary): best thing leaders can do is nothing, let other ideas get out before presenting their own
- Reduce your amount of “insecurity work” (METRICS): don’t freak if you’re not hitting conversion goals, if Google Analytics server is down, etc
- Value the teams immune system: don’t harsh on the “debbie downers”, let bad ideas get killed; these people can help eliminate waste and cruft
- Seeking restraints: (gee, no worry for us)
- Stop focusing on the visionaries: don’t focus on award winning, don’t get drunk on your Kool-aid, quit building things for yourself
- Judge based on initiative, not experience
- Value chemistry over people: having all the smartest people in the room doesn’t mean squat if there’s no chemistry
- Unique is opportune: don’t shun unique until it’s successful: nothing extraordinary is achieved through ordinary means
Tags: creativity, doing things, sxswi, sxswi 2009, web, web content