PragmaticPixels.com

Scott Belsky - Behance
web: http://www.behance.com
email: scott@behance.com

• Attraction breeds loyalty - if it works people will keep using it instead of reinventing all the time
• Prioritize projects visually - project leaderboards
• Seek cross-pollination: look for ideas/people dissimilar to your groups
• Share ideas liberally: find validation or momentum for ideas/projects;
• Fight your way to breakthroughs
• Don’t become burdened by consensus: Everyone wants to have their piece and to have consensus and you end up with the lowest common denominator; find a few things from each project to protect, concede on the less important things
• Get respect (overcome the stigma of self-marketing)

Leadership

• Leaders talk last (silence the visionary): best thing leaders can do is nothing, let other ideas get out before presenting their own
• Reduce your amount of “insecurity work” (METRICS): don’t freak if you’re not hitting conversion goals, if Google Analytics server is down, etc
• Value the teams immune system: don’t harsh on the “debbie downers”, let bad ideas get killed; these people can help eliminate waste and cruft
• Seeking restraints: (gee, no worry for us)
• Stop focusing on the visionaries: don’t focus on award winning, don’t get drunk on your Kool-aid, quit building things for yourself
• Judge based on initiative, not experience
• Value chemistry over people: having all the smartest people in the room doesn’t mean squat if there’s no chemistry
• Unique is opportune: don’t shun unique until it’s successful: nothing extraordinary is achieved through ordinary means

Amy Senger
twitter: @sengseng
web: www.1×57.com

Andrea Baker

• Open up government information, share, try to do it in real time
• Collaboration with other nations is crucial, no more them vs. us
• This has turned into an argument/discussion about just how transparent government can be, should be, etc.
• Can adversaries use the data we provide?
• This is not yet a two way street. Gov’t Intelligence is consuming crowd-sourced data and providing results/answers (sometimes), while not really giving back to the crowd

Battery dead. Doh.

Paul Annett - Clearleft Ltd
email: paul@clearleft.com
twitter: @nicepaul
delicious: http://del.icio.us/paulannett/sxsw09

• Innocent fruit  juice, “Stop looking at my bottom” on bottom of juice carton. Little things that make you smile. Personal touch.
• about:mozilla easter egg

• Flickr santa hats; Google Moon, the moon is made of cheese (zoom in all the way)
• http://2007.dconstruct.org - nifty stylesheet switcher
• http://kyanmedia.com (scroll all the way down, click the worm)
• http://modernista.com
• http://mybloodyvalentine3d.com (watch in Firefox, the content breaks out of the frame)
• http://designedbyable.com - Very neat usage of web transparency
• http://www.webleeddesign.com - Even better usage of transparency

Kano Model of customer satisfaction

Dan Willis
web: www.uxcrank.com
twitter: @uxcrank
email: dan@dswillis.com
article: http://www.dswillis.com/sxsw/everything.pdf

• argument that web is just translated dead tree’s (print in disguise)
• “Grammar” for a medium, grammar for transcendent web design
• a new way of communicating a feeling, an idea, a fact - one plus one equals three : ?who?
• random voyeurism: Flickr photo feed
• Meta-data: self-aware (but controllable) content. Ambient findability. “This reflects a fundamental shift in power from author to reader and from authority to popularity.” Peter Moreville
• User-created context: context is everything.
• Ambient awareness: microblogging… a small post is like a single point in a pointillist painting
• experiential content
• Inverted pyramid model: put all the important stuff first so when things get cut the least important things are cut first
• users are creating context
• Designers must be leaders in defining and solving problems

Tips for Transcendent Web Design

• organize cross-discipline teams; exploit and protect expertise
• design for specific users and their specific needs
• embrace your ignorance
• don’t be distracted by busness models that don’t begind and end with the user
• don’t be distracted by technology
• don’t be distracted by failure