PragmaticPixels.com

Dan Willis
web: www.uxcrank.com
twitter: @uxcrank
email: dan@dswillis.com
article: http://www.dswillis.com/sxsw/everything.pdf

• argument that web is just translated dead tree’s (print in disguise)
• “Grammar” for a medium, grammar for transcendent web design
• a new way of communicating a feeling, an idea, a fact - one plus one equals three : ?who?
• random voyeurism: Flickr photo feed
• Meta-data: self-aware (but controllable) content. Ambient findability. “This reflects a fundamental shift in power from author to reader and from authority to popularity.” Peter Moreville
• User-created context: context is everything.
• Ambient awareness: microblogging… a small post is like a single point in a pointillist painting
• experiential content
• Inverted pyramid model: put all the important stuff first so when things get cut the least important things are cut first
• users are creating context
• Designers must be leaders in defining and solving problems

Tips for Transcendent Web Design

• organize cross-discipline teams; exploit and protect expertise
• design for specific users and their specific needs
• embrace your ignorance
• don’t be distracted by busness models that don’t begind and end with the user
• don’t be distracted by technology
• don’t be distracted by failure